What is Match XR?

Match XR is an annual Slush pre-event focusing on the current state of extended reality (XR) & Web3 in Finland. Once a year, the event assembles XR & emerging tech stakeholders, opinion leaders and peers around the globe under the same roof to share ideas, demonstrate their solutions and create meaningful connections. Match XR is the biggest one-day XR & emerging tech dedicated event in the Nordics.

The mission of the event is to create an overview of the current Finnish XR & emerging tech scene, uplift these companies, and, first and foremost, bring fresh start-ups, industry veterans, investors, students and other tech enthusiasts together to network and share ideas within the ecosystem.

Match XR gives Finnish XR & emerging tech companies a chance to shine and connect globally, and for international audiences, it offers an unique opportunity to meet and experience the professionals of the Finnish XR field.

Match XR assembles stakeholders, opinion leaders and peers of the XR industry under the same roof to share ideas and create meaningful connections.


The roots of Match XR go way back to 2017, when the event was still called Match Up. During these six years, Match XR has expanded and claimed its place as the biggest XR & emerging tech dedicated event in the Nordics.

In the year 2022, we brought Match XR back to real-life after two years of virtuality, and it was once again sold out. Our last Match XR in 2023 had 67 amazing exhibitors and an astounding 1300 attendees. The event area consisted of an Expo Area, Matchmaking area and a Lounge. In addition to browsing through amazing XR solutions and networking via matchmaking meetings, the attendees had the chance to witness the Finnish Metaverse Initiative Reveal by Business Finland, and take a peek at Formlös’ virtual production studio.

We can assure you that Match XR 2024 will be no less!

Who is Match XR for?

  • Companies & organizations that want a better view & understanding of VR & AR, AI, Metaverse, Web3, and everything in between
  • Companies and startups looking for partners, contacts, new talents and customers
  • Nordic XR companies & industry experts
  • Investors
  • Business Developers
  • Innovators
  • Academics
  • Students
  • …and you!

Behind the event: Helsinki XR Center

Match XR is organized by Helsinki XR Center (HXRC). Helsinki XR Center is an incubator for talent, a cultural hub for co-creation and learning for all artists, entrepreneurs, engineers, scientists, students and enthusiasts in the field of virtual and augmented reality. HXRC supports Finnish XR startups by for example offering office space and equipment, mentoring and access to the Finnish XR community, as well as organizes various XR events for networking purposes, carries out different kinds of RDI (research, development & innovation) projects with universities and other organizations. HXRC also offers various services, such as XR Workshops for companies and organisations, special facility renting, venue services and business coaching for early stage startups in Helsinki Arabia district. The operations of Helsinki XR Center are managed by Metropolia University of Applied Sciences. The center’s collaboration partners include Yle (Finnish Broadcasting Company), the City of Helsinki, and the Uusimaa Regional Council. Helsinki XR Center is part of the XR4Europe and FAIR – Finnish AI Region networks.

People trying out virtual reality solutions at Helsinki XR Center's showroom.